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So French
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| • BRIEF DESCRIPTION |
This Russian chain retail outlet offers off-the-peg versions of clothes by top designer Sultana Frantsuzova. The chain's name is both a pun on the designer's surname (which echoes the Russian word for "French") and a reflection of the romantic, retro style that she favours. Frantsuzova is known for her use of subtle nuances of colour, certain old-fashioned accents like bows, drapery, and pleats, carefully selected accessories, and comfortable materials and textures. She frequently uses materials like silk, muslin, organza, and satin. The So French collections include overcoats, dresses, blazers, blouses, skirts, pants, denim, and accessories. The democratic prices make the clothes and accessories accessible, although the quality of the items is commensurate with the prices. So French has a couple of Moscow locations, as well as branches in many Russian cities, and in Kazakhstan and Belarus.
Type:
Chain Store
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| • LOCATION |
Address:
33, Ulitsa Zemlyanoy Val, "Atrium" Centre
Metro:
Kurskaya
Telephone:
+7 (495) 775-2356
Working hours:
Daily, 10 a.m. - 10 p.m.
Address:
2, Ploschad Kievskogo Vokzala, "Evropeisky" Centre
Metro:
Kievskaya
Telephone:
+7 (495) 229-6175
Working hours:
Daily, 10 a.m. - 10 p.m.
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